Creator Studio Insights and Instagram Automation with Buffer
Instagram accounts can now be connected to Facebook Creator Studio, a tool that offers you the opportunity to dig into your Instagram Stories data.
Head to Creator Studio, select your Instagram account and then open this Content library tab. This section gives a summary of all your Instagram video, picture, carousel, stories and IGTV posts.
Each of your specific stories posts will be noted within the Content Library and you can see information such as impressions, responds and clicks for each post.
Once your story is published you can also see some fundamental analytics, to show you the number of times each post in your story has been viewed and who has actually viewed it. When viewing your own story, swipe up to have a look at this information and who's seen each image and video.
Thorough Stories analytics from Buffer
Buffer Analyze shares reach and completion rate for specific Instagram Stories and general metrics, such as total impressions and typical reach, for all the Instagram Stories you have published within chosen period.
Instagram Stories measurements
The ideal dimensions for Instagram Stories are 1080px large Read The Full Info Here by 1920px tall. An element ratio of 9:16.
These measurements will help if you wish to create a custom-made video or graphic to really make your Instagram Stories stick out.
Instagram Stories design tips
1. Keep it easy
To inform a powerful story, simplicity is best.
The Guardian discovered that, for their Instagram Stories, simple fixed graphics and fast explainer videos exceeded their professionally-produced videos.
2. Keep a consistent theme
The second principle is to be consistent.
Keeping to a consistent style makes it simpler to create Stories images as you do not need to re-invent the wheel each time you develop a new one. It also helps you produce a design that will assist your followers recognize your brand name immediately.
Here are a couple of things to take note of:
1. Design of images or videos
2. Color combinations
3. Design
4. Font styles
Here are some examples from The North Face, where they used the same typeface, font color, and style of images:
3. Explore interactive stickers
Instagram offers 3 cool stickers that you can utilize to drive engagement on your Instagram Stories:
1. Survey
2. Emoji slider
3. Concerns
These features make it very simple for your fans to engage with you. Evaluate them in your Instagram Stories to see what engagement you can get. Here are a few examples:
4. Use style tools to help you
There are many great style tools and resources offered if you want to develop Instagram Stories videos or personalize your Instagram Stories graphics. Our favorite is our Stories Creator, a totally free, lightweight tool that allows you to create thumb-stopping content for Stories
Instagram Stories concepts: 5 methods brands can use Stories.
When I'm producing Stories images, I always find it helpful to look at examples from other companies for motivation.
Here are five examples that have influenced me-- I hope you'll discover them beneficial too:
1. Produce a test
Airbnb utilizes stories as a method to develop fun, and appealing travel-related tests. It also uses stickers to allow people to guess the place:
2. Promote deals and posts
Hopper uses Instagram Stories (and the 'Swipe Up' function) to develop awareness of its latest offers and material:
3. Repurposing material
The New York Public Library has utilizes Instagram Stories to share iconic stories in a brand-new medium.
4. Content your audience will screenshot
Stories might last only 24hrs, but you can produce content your audience will want Like This to screenshot and continue their camera roll for reference. This will help your brand name to stay top-of-mind. Jamie Oliver does this with recipes.
5. Display products
Stories are exceptionally interesting and fantastic location to share more about your organization and items with your audience. Warby Parker does this really well.
Take your Instagram Stories to the next level with Buffer
Stories have become an extremely fundamental part of Instagram marketing method, and here at Buffer we allow you to plan, sneak peek, and arrange your Instagram Stories ahead of time, so that you have everything all set to post with a single push notice.